Self liquidating premium

For example, let’s say I wrote an ebook and decided to set-up a dedicated landing page for it.

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Premiums predominantly fall into three categories, free premiums, self-liquidating premiums and in-or on-package premiums.Though not as successful as coupons, premiums can be used to boost sales and remain a valuable consumer promotional tool.In the United States, each year over .5 billion is spent on premiums.Premiums fall into one of two categories: free premiums which only require the purchase of the product and self-liquidating premiums which require consumers to pay all, or some, of the price of the premium.The marketing objectives of this type of premium is to attract more customers with low prices.Sales promotion is any initiative undertaken by an organisation to promote an increase in sales, usage or trial of a product or service (i.e.


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